flower pop

ELEVEN Australia’s Co-Creative Director
& Hairstylist Joey Scandizzo’s love
for the bob haircut and style
was the inspiration for our latest campaign.

The new Flower POP! campaign (created through a much more
micro lens) showcases one model with varied bob transformations
and how-to achieve different hair looks, textures and styles using the right product.

Pictured... A selection of key looks from the campaign

"I’ve always wanted to show the cut that I love doing the most in one of our campaigns, and my clients are always asking what the best products are to style different bob hairstyles. Now with our new Flower POP! campaign, we’ve created a beautiful collection that brings my favourite product and hairstyle paring to life."
says Joey.

So why Flower POP! You ask?

"Given that the hair looks for this campaign are either angular or textured, we wanted to add a floral element in the styling to give a soft playfulness to the overall look. In the spirit of ELEVEN Australia, we love a ‘POP’
of colour in everything we do, so it just made sense."

explains Andrew O’Toole
ELEVEN Australia Photographer
and Co-Creative Director.

From the man who had the privilege of cutting the most famous bob in the world, the hair of Anna Wintour, Editor & Chief of VOGUE (check Joey’s Instagram if you haven’t seen it), Joey says that this is a haircut that everyone should embrace.

"There are so many ways to style this length
of hair that can feel modern, glamourous or fun!
You just need the right product."

HAIR JOEY SCANDIZZO
PHOTOGRAPHY ANDREW O’TOOLE
MUA KYLIE O’TOOLE
STYLIST IRENE TSOLAKAS
PRODUCER ROB GATTUSO
DESIGNER GIOVINA TARASIUK